INTERNET CONSUMERS' PERCEPTION OF ONLINE ADVERTISING Cover Image

INTERNET CONSUMERS' PERCEPTION OF ONLINE ADVERTISING
INTERNET CONSUMERS' PERCEPTION OF ONLINE ADVERTISING

Author(s): Alexandra Giuliana Andronic
Subject(s): Social Sciences, Economy, Business Economy / Management, Marketing / Advertising, ICT Information and Communications Technologies, Business Ethics
Published by: Fundatia Română pentru Inteligenta Afacerii
Keywords: Internet; Advertising; Marketing online; Online advertising; Online consumer behavior; Digital marketing;

Summary/Abstract: Over the last 2 decades, the Internet has transformed our lives, becoming the most frequently used means of communication. Unlike traditional media, the Internet has also become a very important advertising tool thanks to its versatility, interactivity and ability to target relevant consumers. This article analyses consumers’ perception of online advertising, based on by research carried out on a sample of 50 participants. This paper will outline trends in the advertising environment in Romania.

  • Issue Year: VII/2019
  • Issue No: 13
  • Page Range: 71-79
  • Page Count: 9
  • Language: English
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