Empirical Investigation on the Corporate Financing for Sport Development in E.U.
Empirical Investigation on the Corporate Financing for Sport Development in E.U.

Summary/Abstract: Assuming the increasing part that sport economics plays nowadays in research and pragmatic fields, the main objective of the present study is to investigate on the companies’ role for supporting sport development through sponsorships and donations, as one main component of the private financing for sport. The fundamental premise that stays behind this research is the potential of sport for inducing competitive advantages for the companies that assign corporate resources for this social domain. The research was conducted for the EU member countries by using secondary data freely available in official documents and databases. The comparative analysis highlighted the factors that generate significant differences between the investigated countries. The results showed that, although corporate financing for sport purposes is well-developed only in few EU countries, its part is constantly increasing as companies in different economic, social and cultural contexts are becoming aware of the strategic potential of sport on medium and long terms. The findings are presented in detail at country level.

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