A Managerial Perspective on Corporate Social Responsibility for Start-ups in Romania, Bulgaria and Croatia
A Managerial Perspective on Corporate Social Responsibility for Start-ups in Romania, Bulgaria and Croatia

Author(s): Irina-Eugenia Iamandi, Laura-Gabriela Constantin, Sebastian Mădălin Munteanu
Subject(s): Economy, Business Economy / Management, Accounting - Business Administration
Published by: ASERS Publishing
Keywords: corporate social responsibility (CSR); start-ups; Romania; Bulgaria; Croatia,; comparative analysis; competitive advantages
Summary/Abstract: The main objective of this chapter is to emphasize and provide a comparative analysis between the development of corporate social responsibility in start-ups in the newest member countries of the European Union – three Southeastern European countries bordering on the Black Sea (Romania and Bulgaria) and the Mediterranean Sea (Croatia). Three theoretical propositions are tested and particularly confirmed for the start-ups in the analyzed countries, envisaging the importance of this type of firms after the countries’ accession to the EU and the corporate social responsibility development especially for supporting business objectives. A series of similarities and differences between the empirically investigated start-ups in the three countries are identified and analyzed in order to offer a thorough managerial approach for designing and implementing corporate social responsibility in start-ups at strategic, functional and operational levels. The results reveal that social, environmental, educational or sports objectives are not separately supported from the everyday business operations, but they are an integral part of the corporate activities and they pertain to the inner essence of the investigated companies. Considering the financial restraints burdening start￾ups, a set of measures are finally proposed for affirming the business sustainability on the long-run and benefitting of the advantages induced by corporate responsible behavior.

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