MANIPULATION IN DER SPRACHE DER BOULEVARDPRESSE
MANIPULATION IN THE LANGUAGE OF TABLOIDS

Summary/Abstract: We meet with linguistic manipulation in every area of human commerce - in advertising, politics, business, media or everyday life. Thanks to modern communication technology and new communication channels, it is now possible to reach a larger mass of people and, of course, to manipulate it. There are many manipulation techniques - in most of them language is the basis. Manipulation through language is not a new phenomenon, but thanks to modern communication technologies it gains new forms as well as new areas of its application. Language manipulation is realized through various language instruments (for example emotional phrases, words, tropes, etc.). Journalistic, advertising or political texts are full of such language instruments. Their main aim is to influence the recipient in such a way, that he will not be able to form an objective opinion on certain events himself. In the following contribution we will therefore deal with the typical language resources of manipulation in the press language with the focus on the tabloid press. We are also working on the phenomenon of emotionalisation in the press language because it is one of their typical manipulative elements. In this contribution we demonstrate the occurrence of individual presented language resources on concrete examples from the tabloid Bild, and some other daily newspapers

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