СВЕЩЕНАТА ПЛАНИНА ТАЙШАН В ПРОФАННОТО ПРОСТРАНСТВО НА СЪВРЕМЕННАТА КУЛТУРНА ИНДУСТРИЯ НА КНР
THE SACRED MOUNT TAISHAN IN THE PROFANE SPACE OF THE CONTEMPORARY CULTURE INDUSTRY OF PRC

Summary/Abstract: The paper seeks to address some questions connected to the conflict between the very nature of sacred places like mount Taishan in China and the contemporary phenomenon of culture industry which has its intrinsic value in exploitation of the national history and culture with the purpose of ensuring economical profit for the state. The author traces the roots and the historical development of the worship of mount Taishan into an emblematic universal symbol of Chineseness and points to possible problematic connection between this symbol and the clear profit-making purpose of one concrete project of the culture industry in PRC – the “Culture Industry Park of Mount Taishan”, whose realization started in 2009. As a meaningful focus of the whole project the landscape mega-spectacle “Chinese Taishan: The Great Sacrifice to Heaven and Earth” is examined through its official media covering and the feedback of the spectators. The paper finds that the promoted “harmony” between the history of the sacred mount Taishan and the contemporary mundane use of it as a cultural resource contains potential dramatical developments.

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