ОСОБЛИВОСТІ ВИКОРИСТАННЯ МЕТАФОРИ ЯК МЕТАМОВНОГО ЕЛЕМЕНТА В ПОЛІТИЧНИХ ТЕКСТАХ
Peculiarities of using metaphoras metalanguage element in political texts

Summary/Abstract: Political communication is acquiring important value in the modern society, and political text is one of the methods of communication between politics and society, so, informational saturation, logic, emotionality, appraisals, call to support characterize the political vocabulary. The meta-linguistic constructions, that politics use in theirs speeches contribute to understanding and establishing an effective dialogue between political speakers and addressee. A speech with meta-language elements, expressed by metaphors, is clearer, closer, and more convincing to the electorate. In addition, meta-language elements, expressed by a metaphor, in the political text not only openly explain the subjective estimation of the speaker to a particular situation, but also determine its political position.The metaphor is a unique property in the sense of the effect of persuasion – it is difficult to deny it, it tends to compulsory perception. Purpose is to find out functional meta-lingual constructions ( meta-lingual reflexive ), expressed be metaphor, in political texts, that is one of the main way in a connection the politics with the society and lead to understanding and establishing effective dialogue between political speaker and addressee.Methods. A systematic analysis of scientific literature on the above-mentioned issues was conducted, To achieve this goal; cases of using a metaphor as a metalanguage reflexion in political texts was described; a comparative analysis of the influence of political texts with meta-language elements, expressed by a metaphor, and political texts without meta-material elements on the addressee is carried out. Results. It has been found out that the meta-language element, expressed by a metaphor, performs a function in political texts:   influence on the intelligence, sense and will of the addressee;   Adjustment of concepts in order to create a certain thought and structure of human thinking in the process of political activity;   identification of the social, political, value orientations of the addressee, his ideological heterogeneity;   formation of appraisal meanings concerning the speeches of subjects of political discourse, that is, positive or negative thoughts on a particular political situation.Metaphorical reflections expressed by a metaphor – are an integral element in contemporary political discourse, because in a context of fierce competition, the subjects of political activity need to express their point of view clearly and clearly, persuade the interlocutor in their own right, attract as many supporters as possible to support their ideas

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