Do qualitative researchers know what they see and the respondents know what they say? On the quality of qualitative data
Do qualitative researchers know what they see and the respondents know what they say? On the quality of qualitative data

Summary/Abstract: Empirical data collected under qualitative methods and strategies may be more or lessreliable and valid. In the article were discussed cognitive and social factors affecting thecredibility of information obtained using non-standardized observation and interview Theabovementioned issue was illustrated by the results of the studies on the change blindnessand false memories phenomena. Finally, the procedures for improving the quality ofqualitative data and, consequently, the reasonableness of conclusions regarding the analyzedsocial phenomena were discussed.

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