Applying trompenaars typology of organizational culture to implementation of csr strategy
Applying trompenaars typology of organizational culture to implementation of csr strategy
Author(s): Adrian Pyszka, Michał PiłatSubject(s): Social Sciences, Economy, Business Economy / Management
Published by: Społeczna Akademia Nauk
Summary/Abstract: The paper is a consequence of authors’ interests in the fields of organizational culture as well as corporate social responsibility (CSR). Nowadays both fields continue to gain the mangers’ attention as they seem to be important component of what company is all about. The study aims to demonstrate whether Trompenaars bipolar model of organizational culture could prove useful while implementing CSR strategy and to propose some good practice in this case.
Journal: Journal of Intercultural Management
- Issue Year: 3/2011
- Issue No: 2
- Page Range: 113-125
- Page Count: 13
- Language: English