The Saving Behaviour of Pomaks in Bulgaria: A Path Analysis Approach
The Saving Behaviour of Pomaks in Bulgaria: A Path Analysis Approach

Summary/Abstract: In the region of Smolyan in Bulgaria and specifically in the cities of Zlatograd, Madan, Rudozem and Velingrad, the saving behaviour appears to be gaining more importance for Pomak households. Based on the Theory of Planned Behaviour, path analysis was applied to explore the factors that determine the intention of Pomak households to enhance their saving behaviour. The strongest influence was exerted by attitudes followed by subjective norms. Saving motives of households showed that those had the most significant influence on the intention towards saving. As regards the perceived behavioural control factor, the results indicated a direct positive effect on final saving behaviour, but a non-significant one on the intention to save. Furthermore, religiosity emerged as an important factor that affects the intention towards saving.

• Details
• Contents