Gadki o gatkach… Zagadnienie wykorzystywania seksualnego dzieci w dyskursach kampanii społecznych „Zły dotyk” i „Gadki”
Talks about underpants. The issue of child sexual abuse in the discourses of “Bad Touch” and “Talks” social campaigns

Summary/Abstract: Child sexual abuse is an experience that has multidimensional and dramatic consequences. One of the tools to counteract this phenomenon are social campaigns. Over the past two decades in Poland, two have appeared in the media space: “Bad Touch” (1st edition: 2002, 2nd edition: 2010) and “Gadki” (2015). For the purposes of this text, we looked at how in the discourse of these campaigns, messages addressed to children describe their sexuality perceived in the context of abuse. Content analysis was based on the interpretative paradigm. The construction of the categorization key (including categories, i.e. the moment of intervention, the role of the child and the role of an adult) was the result of exploring the literature on the issue of sexual abuse and preliminary analysis of the content of the campaign. The reflection contributed to showing the assumptions of the authors of these initiatives related to, among others to strengthen the child’s sense of agency.

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