ANALIZA SWOT – METODĂ DE DIAGNOZĂ ORGANIZAŢIONALĂ
SWOT Analysis – Organizational Diagnosis Method

Summary/Abstract: SWOT analysis is a method of analysis of environmental and business competitiveness. SWOT analysis is a highly qualitative, allowing formulation of a diagnosis of past and present condition of the Company or its functional areas (marketing, sales and distribution, research – development, production, finance and personnel – employment relationships), based on responses to above problems, outlined the prospects for long-term evolution of the firm and the areas concerned. Diagnosis from the use of SWOT analysis can be defined as a complex research of the economic, technical, sociological, legal and management that characterize the activity of a company, identifying strengths, weaknesses, opportunities, threats and cases that are generated and / or will generally make recommendations to eliminate or mitigate the negative and / or recovery of the positive. Through its can anticipate change and develop, implement the best strategy to ensure business prosperity. SWOT is the acronym for the English word “Strengths” (force, power, and strengths), “Weaknesses” (weaknesses), “Opportunities” (opportunities, favorable situations, occasions) and “Threats” (threats). The first two concern the company and reflects its position and two on the environment and reflected its impact on business activity. SWOT method is illustrated through a case study – SC Hercules presented Ţuclea and Raicu (2007).

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