Promowanie kultury bezpieczeństwa w ramach kampanii społecznej CIOP-PIB „Moda na bezpieczeństwo”
Promoting safety culture as part of CIOP-PIB’s social campaign “Fashion for safety”

Summary/Abstract: A social campaign is a kind of communication and promotion campaign, the purpose of which is usually to bring about changes in social attitudes towards a certain idea or problem. In general, this type of venture is about achieving an educational effect by informing, explaining, inclining to activity, raising difficult or embarrassing topics that take into account the public interest. Social campaigns organized by CIOP-PIB focus primarily on issues related to improving work safety. For the purpose of last year's campaign entitled 'Fashion for safety' was adopted to raise public awareness and knowledge of work safety and quality of life, and to promote a culture of safety at work and non-professional life. The article presents a scientific summary of the campaign's activities.

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