Motywacje i postawy wobec stosowania systemów normatywnych regulujących sferę badań marketingowych – doniesienie z badań empirycznych
Motivations and attitudes towards normative systems influencing market research

Summary/Abstract: The aim of this paper is to show partial findings of qualitative research on attitudes and motivations towards the legal and facultative regulations in Poland that influence market research process. The main goal of the paper is to share the outputs of the qualitative, explorative research.

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