Skuteczność procesu komunikacji wewnętrznej w przedsiębiorstwie
Effectiveness of internal communications process in the company
Author(s): Sylwester Białowąs, Anna RogalaSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: internal communication; corporate communication; effectiveness
Summary/Abstract: The effectiveness of communications in the company significantly determines its proper functioning, therefore it is important to control its course. Taking into account the range scope of internal communications process objectives, the analysis must concern the degree of achievement of all its goals, which is tantamount to accepting the praxeological perspective on the subject of its effectiveness. The main purpose of these deliberations is the quantification of the relationship areas in the effectiveness of communication addressed to the employees. Moreover, the establishment of the factors determining in the highest degree the achievement of particular internal communications goals was adopted as the intermediate objective.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2014
- Issue No: 337
- Page Range: 78-87
- Page Count: 10
- Language: Polish