Determinanty wyboru kanałów dystrybucji usług finansowych w świetle wyników badań ilościowych
Determinants of distribution channels choiceof financial services in the light of the resultsof quantitative research

Summary/Abstract: Financial services distribution is constantly changing. There are a few new methods to provide services, such as mobile banking or a virtual branch. Consumers have a tendency to make use of financial services in a certain way. The aim of the publication is to identify preferred ways to use services by customers and to reveal the determinants of customers market behavior.

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