PREGLED DOSADAŠNJIH ISTRAŽIVANJA KONFORMIZMA: “KAD SI U RIMU, PONAŠAJ SE KAO RIMLJANIN”
OVERVIEW OF TODAY'S CONFORMITY RESEARCH: “WHEN IN ROME, DO AS THE ROMANS DO”

Summary/Abstract: As a result of social influence, the phenomenon of conformity can occur in small groups, but also throughout society as an act of comparing attitudes, beliefs, and behavior with group norms. Although the very existence of society implies the existence of a degree of conformity in the form of yielding to the demands of the majority, following trends and common activities for the advancement of humanity, the phenomenon of conformity is of interest to the researcher, usually in cases where it entails an individual's deviation from his or her own values, attitudes, opinions, and judgments most, either because he or she is unsure of the correctness of his or her assessment or does not want to compromise his or her position in a particular social group. There is no general accepted explanation for conformity. Some authors define it as any adoption of group norms and others as changing behavior due to the group's imagined or actual pressure. But do individuals change their thinking under the influence of the social environment, or do they abandon their views only from the outside while privately maintaining their beliefs? What the shortcomings of past research on conformity are and how conformist has been examined in our region and in the world is a problem we deal with in this paper. The aim of the paper is to present the history and development of conformity research, from the pioneering work of Sherif and Asch to the present, while monitoring the results obtained and placing them in a historical and social framework.

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