PLACE OF DIRECTING MESSAGES AS A DETERMINANT OF MARKETING COMMUNICATION IN REGIONAL MARKETING
PLACE OF DIRECTING MESSAGES AS A DETERMINANT OF MARKETING COMMUNICATION IN REGIONAL MARKETING
Author(s): Denisa Jánošová, Tomasz M. JobczykSubject(s): Social Sciences, Economy, Media studies, Communication studies, Marketing / Advertising
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Marketing Communication; Regional Marketing; Rural Resident; Urban Resident;
Summary/Abstract: The purpose of the article is to indicate the place, where the recipient of the message resides as determinants of marketing communication in regional marketing. Especially when the sender’s understanding of this aspect directs the way of communication and the content of messages. The article differentiates recipients into urban and rural residents, assuming that their perception is shaped by environmental conditions. Implemented research method is literature analysis.
Journal: Marketing Identity
- Issue Year: 7/2019
- Issue No: 1
- Page Range: 63-74
- Page Count: 12
- Language: English
