THE USAGE OF ONLINE TOOLS AT THE REGIONAL LEVEL
THE USAGE OF ONLINE TOOLS AT THE REGIONAL LEVEL
Author(s): Denisa Jánošová, Lenka LabudováSubject(s): Marketing / Advertising, Tourism, ICT Information and Communications Technologies
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: citizen, city; communication; marketing; online tools; region; self-government; social media; social networks;
Summary/Abstract: Cities and regions are in these day more aware of the power of marketing in their environment. Effective usage of marketing tools helps to successfully formulate their development and lead them to gain desired goals. The ability to promote and build positive image of the city, with intention to sustainable development of the territory is primarily in the hands of a well-established philosophy, based on marketing approaches. By effectively arranged and properly targeted communication, the regions have the opportunity to impress the target group and change its attitude towards to territory in desired direction.
Journal: Megatrendy a médiá
- Issue Year: 6/2019
- Issue No: 1
- Page Range: 615-627
- Page Count: 13
- Language: English
