CRISIS COMMUNICATION IN THE CREATIVE INDUSTRIES AND ITS STAFFING
CRISIS COMMUNICATION IN THE CREATIVE INDUSTRIES AND ITS STAFFING

Summary/Abstract: This paper deals with crisis communication in the creative industries, i.e. in the management of advertising agencies, which represent a significant segment in this sector. Based on the review of literature and practical experience, the author assumes that the actual crisis communication in the advertising agencies significantly differs from the definitions and laws in the scientific literature, the authors of which support their arguments with the examples from corporations that focus on the consumer market, or examples of communication in the field of political marketing. This paper, which covers the partial findings of the research activities stemming from the author’s dissertation thesis, is devoted especially to staffing and material and administrative support and the differences and common features relating to the creative industries in the commercial business sector. First, the paper defines crisis communication and its position in marketing communication, it defined the term “creative industries” and establishes new theories whose aim is to create a more detailed and more specific profile of crisis communication applicable to the creative market segments.

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