Media Discourse on Migration as Reflected by Political Caricatures in V4 Countries
Media Discourse on Migration as Reflected by Political Caricatures in V4 Countries
Author(s): Lucia Spálová, Veronika Szabóová, Katarzyna Walotek-ŚciańskaSubject(s): Media studies, Visual Arts, Politics and communication, Migration Studies, Marketing / Advertising, Sociology of Politics
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Caricatures; First Migration Wave; Migration; Migration Crisis; Symbols; V4;
Summary/Abstract: This scientific study reflects the migration discourse in the so-called first migration wave (years 2014 and 2015) when the topic of migration became a priority both for the media and political marketing. The pilot study identifies the media discourse on the topic of migration in the V4 geographical area in authorial renditions of a very specific media genre – political caricatures. The message in the media discourse on migration in the caricatures by V4 authors is compared with the identified dominant discourses of the political elites in digital media. The results of the qualitative analysis decode some significant areas of perception of the political positions held by the V4 political leaders by the media recipients – the citizens.
Journal: Marketing Identity
- Issue Year: 6/2018
- Issue No: 1/2
- Page Range: 254-264
- Page Count: 11
- Language: English
