GAME MECHANISMS IN MARKETING ACTIVITIES OF THEATRES
GAME MECHANISMS IN MARKETING ACTIVITIES
OF THEATRES
Author(s): Katarzyna Walotek-ŚciańskaSubject(s): Social Sciences, Fine Arts / Performing Arts, Psychology, Media studies, Sociology
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: cyberculture; gamification; social media; theatre;
Summary/Abstract: The author discusses game structures on the atres profiles as well as players spectators awarding and incentive schemes. She also describes experiments in presenting theatres live on Facebook and playing “advise, comment, vote” game with the audience. Gamification causes the changes in the behaviours of consumers of theatre offer. The paper presents the new way theatres communicate with their audience in the area of social media.
Journal: Marketing Identity
- Issue Year: 3/2015
- Issue No: 1/1
- Page Range: 525-534
- Page Count: 10
- Language: English
