АНАЛИЗ НА АКТУАЛНИТЕ ПРОБЛЕМИ В БАНКОВАТА СФЕРА И НЕЙНАТА СТРАТЕГИЧЕСКА ОРИЕНТАЦИЯ В КОНТЕКСТA НА ДИГИТАЛИЗАЦИЯТА НА БАНКОВИТЕ УСЛУГИ В ЕС
ANALYSIS OF THE CURRENT PROBLEMS IN THE BANKING SPHERE AND ITS STRATEGIC ORIENTATION IN THE CONTEXT OF DIGITALIZATION OF BANKING SERVICES IN THE EU

Summary/Abstract: At present the existing problems in the banking sector hinder its further development. Most of them are mainly related to still unresolved issues from the last financial crisis. Credit institutions around the world are facing additional difficulties in overcoming negative interest rates and maintaining profit margins acceptable for investors. Solving the past and current problems is not enough to guarantee the future prosperity of the banking sector: the strategic orientation in the context of digitalization of banking services is on the agenda for many credit institutions. Only the proper market positioning through suitable investments in promising technologies can ensure the long-term existence of the banking industry.

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