MANAGEMENTUL ACTIVITĂȚII INOVATE ÎN INDUSTRIA FARMACEUTICĂ
MANAGEMENT OF INNOVATIVE ACTIVITY IN THE PHARMACEUTICAL INDUSTRY

Summary/Abstract: This article states that innovation is a change to use and introduce innovative types of consumer goods, new means of production and transport, new markets and forms of organization in the industry. These are introduced into all spheres of life from production and management to consumption and social sphere, the most important of which is health care. The pharmaceutical industry occupies a special place among all industries represented in the world and domestic markets. The success of innovation in many respects depends on the sufficiency of the resource provision, including investment security. Thus, innovation management should take into account the peculiarities of investment activity. It is worth mentioning the fact that without due attention to R & D it is impossible to occupy a leading position in the industry.

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