UČINCI EUROPSKE UREDBE O GEOGRAFSKOM BLOKIRANJU NA PREKOGRANIČNU E-TRGOVINU
EU GEO-BLOCKING REGULATION AND ITS IMPLICATION ON CROSS BORDER E-COMMERCE

Summary/Abstract: Good functioning of the internal market understands fostering access to, and the free movement of, goods and services across the European Union without discrimination based on place of residence, nationality, or place of establishment. Although the interest for online shopping is increasing in the past years, and the latest research results show that almost 70 % of internet users in the EU shopped online in 2017, traders often still refused to sell or supply to customers from another Member State and to applied different general conditions of access without any objective reason. Also, they often did not offer equally advantageous prices compared with local customers. This paper analyses the latest European legal framework that addresses unjustified geo-blocking by removing certain barriers to the functioning of the internal market and its implication on cross border e-commerce. Regulation 2018/302 refers to this practices used by online sellers to restrict online cross-border sales based on nationality, residence or place of establishment. Measures set out in Regulation 2018/302, provide clear, uniform and effective set of rules on a selected number of issues, which should contribute to the full functioning of the European single market and increase of consumer rights and prevent discrimination based on customers’ nationality, place of residence or place of establishment including unjustified geo-blocking, in cross-border transactions relating to the sales of goods and the provision of services within the European Union.

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