Persuasive Discursive Elements in the Public Relations Campaign of Image Reconstruction: Logos, Ethos and Pathos
Persuasive Discursive Elements in the Public Relations Campaign of Image Reconstruction: Logos, Ethos and Pathos

Summary/Abstract: When we talk about public relations, the image acquires a special connotation, referring to the notoriety of a public person, a company or companies, in search of public sympathy. And the public's sympathy or support can be captured by responding to their wishes and expectations. Organizations wishing to rebuild their image following the loss of credibility in front of the public, as a result of events or actions in which they participated, run various campaigns designed to put in a favourable light their image by assuming social responsibilities, communication through social media or the mass media.

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