Üniversite öğrencisi seçmenlerin oy verme kararları üzerinde siyasal pazarlama unsurlarının etkisini belirlemeye yönelik bir alan çalışması
A Field Study to Determine on the Impact of Political Marketing Elements on Voting Decisions of University Student Voters

Summary/Abstract: This study aims to determine the impact of components of political marketing on voting decisions of voters who are university students. Another aim of the research is to discover the meaning that university students place on voting. In order to collect the data of the research, face-to-face survey method was used. The analysis of data collected from university students were done using frequency and percentage values, and the hypotheses developed afterwards were analyzed using one sample t test. The results of the research revealed that the personality-related features and communication skills of political party leaders and politicians, the institutional communication activities of political parties and the image of political party leaders are effective in university students; decisions to vote for political parties. As a result of the analysis of the research data; it was revealed that university students consider voting as an important citizenship task, an important right granted to them, an opportunity to express their thoughts, and a tool to change things.

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