Tüketicilerin Organik Gıda Satın Alma Niyeti: Genç Tüketiciler ile Bir Araştırma
Consumers' Intention to Buy Organic Food: A Research with Young Consumers

Summary/Abstract: Purpose – Organic food consumption is an important issue in terms of sustainable consumption. It is one of the foods that countries should encourage consumption to raise healthy generations. Orientation to organic foods increases with economic development. The most important reason for this increase is the willingness of consumers to reach healthy food. The willingness to reach healthy and green food, which has been put forward by various researches, has also increased the importance of research on organic food consumption. The aim of this study is to reveal the intentions of young people living in a less developed socio-economically region with the help of various variables. Design/methodology/approach – Data were collected from 392 young consumers who were selected by the sampling method, one of the unlikely sampling methods with the face-to-face survey method. The data were tested by reliability, frequency and multiple linear regression analysis in the statistical program suitable for the purpose.

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