Arama Motoru Optimizasyonu (SEO) Analiz Skoru ile Sıralama İlişkisi: Google Lighthouse
The Relationship Between Search Engine Optimization (SEO) and Ranking: Google Lighthouse
Author(s): Doğuş YÜKSEL, Kubilay SÜMBÜLTEPE, Metehan TolonSubject(s): Business Economy / Management, Methodology and research technology, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Orhan Sağçolak
Keywords: Search engine optimization (SEO); Digital marketing; SEO analysis;
Summary/Abstract: Purpose – Search engine optimization (SEO) is one of the digital marketing strategies adopted by companies. Businesses carry out SEO studies to achieve better performance in organic search results. As of 2019, the search engine Google possessing 87.14 % of the market in Turkey has developed the Lighthouse tool to improve the quality of web pages. Lighthouse, extensively utilized by businesses, performs an analysis that measures on-page SEO and provides a SEO score at the end of the analysis. In the present study, it is aimed to determine the relationship between the SEO score provided by the Lighthouse analysis tool and Google rankings.
Journal: İşletme Araştırmaları Dergisi
- Issue Year: 12/2020
- Issue No: 2
- Page Range: 2113-2125
- Page Count: 13
- Language: Turkish
