Kurum İçi İletişimin Kurumsal Bağlılık Üzerine Etkisi ve Bir Kamu Kurumu Uygulaması
The Effect of Internal Corporate Communication on the Organizational Commitment and Application of the Public Institution

Summary/Abstract: Purpose –The most important tool for institutions to achieve their goals and strategies, is the human resource with high corporate commitment that has adopted these goals and strategies. Therefore, today's human resources management follows policies aimed at employing highly committed employees with an employee-oriented management approach. To enhance commitment of employees and provide them to continue to work at the organization, an effective internal communication policy needs to be maintained. This research was conducted to determine the effect of internal communication in a public institution on corporate commitment. Design/methodology/approach – Questionnaire was used as a measurement tool in the study. The population of the research is 3743 corporate employees. Various title groups were not included as they were outside the scope of the study. For this non-homogeneous population, it was determined that the sample size should be at least n = 349 people by calculating with ± 5% sampling error at 95% confidence interval. For the questionnaire applied via an online system in electronic environment, no sample was selected from the universe, it was aimed to sample the universe with voluntary participation by sending the link of the questionnaire via e-mail. In this way, 652 people filled out the questionnaire completely, and a sufficient sample size was obtained that the research findings could generalize with a 95% confidence interval and ± 5% sampling error. SPSS 20.0 statistics program was used to analyze the data. Findings – As a result of the research, it was found that internal communication elements are an important policy tool in increasing employee engagement in public institutions. Discussion – Considering the impact of internal communication on corporate commitment, suggestions were made on what can be done in Human Resources management for internal communication policies.

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