ROLURILE, OBIECTIVELE ŞI NECESITATEA COMUNICĂRII DE CRIZĂ
ROLE, OBJECTIVES AND THE NEED FOR CRISIS COMMUNICATION

Summary/Abstract: When a crisis starts, few institutions have the necessary means to deal with it. Thus, these organizations face big risks: regarding the existence of the organization, in the worst case, or image deterioration, which, in most cases, is shorter in time. How should this emergent reality be dealt with? What categories should be put into action so that to act in uncertain situations? How should we create an area of mediation between the actors involved so that they act together when the crisis brings into light conflicts of rationality?

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