GELENEKSEL TOPLUMDAN MODERN TOPLUMA GEÇİŞTE KİTLE İLETİŞİM ARAÇLARININ TOPLUMSAL ETKİSİNİN ÂŞIK TARZI ŞİİR GELENEĞİ ÜZERİNDEN OKUNMASI
READING THE SOCIAL IMPACT OF MASS MEDIA ON THE TRANSITION FROM TRADITIONAL TO MODERN SOCIETY THROUGH THE MINSTREL STYLE POETRY TRADITION

Summary/Abstract: 19 century in order to understand the change in the modern period and to ensure that this process is managed in the desired way, theorists have put forward various theories. While different studies are carried out in line with these theories, 20 century by the time of a, new developments have increased the diversification of theories for the modernization process. In this variety, theories about the purposeful or non-purposeful use of technology draw attention. In this regard, the use of mass media has been a particularly focused issue. The way we communicate with these tools is changing and innovation can be injected into society quickly. In this case, while there is change in society, there is a conflict between the traditional and the modern. The purpose of this article is to establish the dominance of mass media over society from good to good century the change that arises from the end of ' is to make her read through the tradition of minstrel-style poetry. Here, the minstrelsy of the new era are treated as representatives of tradition and the mass media as representatives of modern structure. For this reason, sample poems about the impact of mass media on society will be selected from the representatives of the minstrel style poetry tradition of the recent period and examined, so that the changes and transformations that these tools have created in society will be tried to be seen. Undoubtedly, modernism has caused a number of changes in the way it tries to establish its own system on society through the means it has created. The reactions shown by minstrelsy in this regard give the opportunity to see the social impact of change.

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