Restoranları Deneyimleyen Misafirlerin Neofobi ve Neofili Düzeylerinin Belirlenmesi: Kapadokya Örneği
The Specification of the Neophobia and Neophilia Levels of the Guests Experiencing Restaurants: Cappadocia Sample

Summary/Abstract: The psychological attitudes people (sex, marital status, education, age, monetary income) embed towards food become effective in terms of whether they consume the food or not. Neophobia and neophilia are two significant elements with regard to people’s experiences of eating, and they can be formed during the experience of eating or before that period. In this study, the neophobia and nephilia levels of the guests experiencing the restaurants in Cappadocia Region were aimed to be specified in terms of the features they exhibit. With respect to this purpose, quantitative data method was implemented. The data to be analyzed were collected from the guests in Cappadocia who experienced eating the food in the restaurants located in this region. In the questionnaire applied to the participants, 13 expressions comprised of the “Food Neophobia” and “Food Neophilia” scales took place were used. Besides the scales, there existed 5 expressions that measured the participants’ individual features. In order to define the neophobia and neophilia levels of the individuals, independent T-test and ANOVA tests were made use of. As a result of the outcomes of the analyses carried out, it was found out that the gender and the marital status of the guests experiencing the Cappadocia Region restaurants and their levels of neophobia and neophilia were not significantly correlated. However, the results of these anaylses indicated that the age and income levels of the guests and their neophobia and neophilias exhibited meaningful differences, also showing the existence of a significant difference between the education status and solely neophilia.

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