Aktywność posłów do Parlamentu Europejskiego IX kadencji na portalu społecznościowym Facebook – analiza porównawcza
Activity of Members of the European Parliament of the 9th term on the social platform Facebook – comparative analysis

Summary/Abstract: Social media has changed the social lives of humans. The real-world activities areconducted more often on the Internet; the content posted on such social networkingsites as Facebook may serve here as an example. Activity in social media is particularlyimportant for politicians and public figures since such a means of communication allowsthem to maintain direct contact with voters and citizens. Social media also serves asa platform for creating an image and a personal brand of a politician. Due to the activityon these types of platforms, lesser known people can gain wider recognition and reacha larger group of recipients. However, it should be also noted that as far as public figuresare concerned, increased activity does not always denote the achievement of a goal. Politicsare simply unpredictable and there are many factors influencing voting preferences.

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