Ramy interpretacyjne jako narzędzie badań medioznawczych
Interpretative Frame as a Research Tool in Media Studies

Summary/Abstract: Scientific objective: The purpose of the paper is to examine how the concept of interpretive frame can be applied in media studies. The first part presents how this concept developed, from the 1970s to the present day—with particular emphasis on development within media studies. The second part discusses the definition of a frame and the types of frames. The third part deals with methodological problems related to the framing analysis: the choice of the method and the choice of the unit of analysis. Attention was paid to not including the multimodal frame in the analyzes. Finally, the issues which in the framing analysis still need to be resolved or clarified were identified.

• Details
• Contents