Od bajki do informacji – rola akcentu iloczasowego w czytaniu telewizyjnych serwisów informacyjnych
From fables to information – the role of quantitative accent in reading the television news broadcasts

Summary/Abstract: News services are primarily used for obtaining and conveying the news. However, nowadays it is also important to be able to attract the attention of a recipient. Scientific objective: The purpose of the paper is to describe one of the features of the prosody process in the Polish language, which is used to express emotions, which has become part of the way of reading the news releases, which is related to concern for keeping the viewer’s attention. Results and conclusions: This measure is a quantitative accent that appeared nowadays in reading the news, examples of which are presented in the paper. For comparison, examples of the news releases presented in the 1990s were also given, when this accent was not used. This is related to the changes that have taken place in the area of media communication aimed at expressing emotions, for which the quantitative accent can be used. Research methods: Analysis of the role of this accent consisted of watching about 200 news releases of contemporary television news services, indicating the location of accent’s occurrence and describing how it was used by journalists reading the news. The observations made during the research can be used as part of the journalist’s workshop, which must take care of individual prosodic measures, i.e. accenting (including the quantitative accent), a varied intonation line, dynamics, rhythm, tempo. The cognitive value: The skillful use of these elements contributes to a journalist building the image of a professional, as well as may increase the interest of recipients in the transmitted content. One of the elements of prosody used to express emotions is the quantitative accent referred to in this paper.

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