Kim jest dziś pisarz w (pop)kulturze?
What It Means to Be a Writer in Today’s (Pop)Culture?

Summary/Abstract: This paper focuses on a central category of literary communication, namely, the category of the writer, which is currently under constant scrutiny and is strongly dependent upon codes of popular culture. The text presents the various ways in which this notion functions and is understood (for example through its descriptive, evaluative, relative, and contextual framings) as well scrutinizes the rules of its usage in diverse publications and everyday linguistic practice. This example sets the stage for a broader problematic referring to the operative functionality of terminology employed by literary studies that is subjected to various test of particular usage. The aim of this paper is also the description of such a model of culture that does not merely encompass the process of creating literature but also the ways in which literature is used to gain status on the literary market. This text describes the shift from the model of writer as “thinker,” “creator of discourse,” “author of works that merit attention and consideration,” to the model of writer as “celebrity,” “showman,” “idol,” “star,” who limits himself to the presence in the media and in the public sphere.

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