Синтетично медийно съдържание и променящата се комуникационна среда
Synthetic media and the changing communication environment

Summary/Abstract: The article discusses the rapidly evolving capabilities and growing presence of Artificial Intelligence (AI) based systems through which synthetic media content is created. Although many organizations use the ability to generate synthetic media content for legitimate use, at the same time, there has been an increase in published manipulative and misleading media content intended for fraud, extortion or other unethical purposes. Artificially created content is useful, on the one hand, for projects in which it is used for voice recovery or missing information, and on the other hand it is dangerous when it is used to replace objective reality or to spread disinformation.

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