Ролята на телевизионното интервю в предизборната комуникация
The Role of the TV Interview in Preelection Communication

Summary/Abstract: The text is separated in to three parts. They illustrate the main problem in the topic. In the first part we look at some of the leading opinions that analyze the nature and the features of the TV interview, as a genre, method and resource in television communication. We discuss the differences between the kinds of interview – information, analytical (commentary, interpretative, problematic), sync. The second part considers the nature of preelection communication and the ways of media coverage. The legal requirements for Bulgarian legislation about media work, prices, services are presented. Third part shows how politicians use the TV interview in preelection communication and what they envisage.

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