Popularyzowanie diet bezmięsnych na podstawie koncepcji krążenia wzorców konsumpcyjnych Thorsteina Veblena
Popularization of Non-meat Diets in the Context of Thorstein Veblen’s Theory of Conspicuous Consumption

Summary/Abstract: In many cultures eating meat was considered for a very long time a privilege of people enjoying higher economic and social status. Nowadays situation slowly changes: those who are rich and fortunate tend to resign from eating meat. This rejection can be treated as an important element of a lifestyle, but it can be also considered a type of fashion. In both cases, if higher social classes tend to reject meat and animal products, this tendency may gain a status of “exclusive lifestyles”. Following Thorstein Velben’s theory of circulation of consumption patterns, one can make an attempt to explain growing popularity of vegetarian and vegan diets. The assumption is that once they are turned into elements of an attractive lifestyle, mass consumers follow the example. The article analyzes growing tendencies to reject meat consumption in Poland and in Western culture.

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