КОРПОРАТИВНА КУЛЬТУРА ЯК ВАГОМИЙ ЧИННИК ПРОФЕСІЙНОЇ ПІДГОТОВКИ ТЕЛЕВЕДУЧИХ
AESTHETIC EDUCATION AS ACTUAL TRAINING DIRECTION OF ARTS HIGH SCHOOL STUDENTS

Summary/Abstract: The purpose of the work is to reveal the essence of the process of introduction of corporate culture in the system of aesthetic orientation of professional training of TV presenters. The research methodology involves a comprehensive approach with the use of analytical, systematic, and comparative methods, which makes it clear that the ideal of art education needs a meaningful content, creating optimal conditions for corporate culture in the system of aesthetic life of students of higher education and arts. The scientific novelty of the work lies in updating the concept of corporate culture in the context and in connection with the formation of professional training of broadcasters. Conclusions. As a result of the conducted research it is established that in the conditions of creative higher education the implementation of the aesthetic orientation of students' professional training is carried out by forming the personality of the artist with harmoniously combined professional, moral and aesthetic, psychological qualities and is provided with purposeful educational activities. The most important aesthetic qualities in the process of forming the corporate component of aesthetic training of future TV presenters are the following: respect for the history, culture, dignity, ethical ideals of each people; interest in the national language, customs, traditions, as well as feelings of mutual tolerance and delicacy as to the national "other" mentality, spiritual values, and carriers of another culture and opinions that do not coincide with one's own.

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