Нарастващата роля на електронните медии за медийната грамотност на публиката в епохата на информационната криза
The growing role of the electronic media for the media literacy of the audience in the age of the information crisis

Summary/Abstract: Two decades after the publication of the Green Paper on the convergence (1997), radio and television are not only creating and disseminating more and more digital content through digital technologies but are striving for an increasingly integrated online presence. Along with search engines, internet platforms have become an important intermediary between media service providers and audiences whose habits have changed dramatically in the second decade of the 21st century. Broadcast media (BM) have no choice but to be where the users of media content are - content of different quality, origin, purpose, logic of distribution. At the same time, audiences are overwhelmed with mis- and disinformation, which often comes from fake pages and profiles posing as legitimate media organizations, and set against trustworthy media and journalists from public figures. This creates an information crisis, which can be counteracted both by legislative measures and by empowering the audience with media literacy. And while the implementation of educational reform is a slow process, the BM, which still have the largest audiences and are most trusted, can play an essential role in increasing the media literacy of citizens. A function of great public importance, at the same time entirely in their interest.

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