Европейските избори през 2019: Ограничения в анализа на медийното съдържание онлайн в България
2019 European Elections: Limitations in the Analysis оf Online Media Content in Bulgaria

Author(s): Mariya Yurukova, Iglika Ivanova, Bozhidar Angueloff
Subject(s): Politics / Political Sciences, Political Theory, Politics and communication
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: 2019 European Elections; Media Content Analysis; Online Media; Data Collection; Limitations
Summary/Abstract: The right to information is a fundamental right in any democratic state under the rule of law. From this point of view, the follow-up and analysis of the electoral campaigns of the candidates for members of the European parliament in social media and the coverage of online media where information spreads faster and with less stringent controls are of paramount importance. The 2019 European elections were accompanied with extra caution and with measures from the European Union concerning the information crisis identified in the last few years. This paper aims at presenting the limitations in the analysis of online media content in Bulgaria, and it gives specific recommendations classified according to their subject that could improve the conditions for online media analysis in Bulgaria. Here are the five tasks of the report. First, to present the research project. Second, to make a comparative analysis of the existing studies on this topic. Third, to define and classify the main limitations and the specifics in the analysis of media content online in relation to the 2019 European elections and in particular to: 1) define the criteria and model in the selection of the analysed media; 2) to follow and systematise the challenges concerning the access to media content and 3) to present the main limitations based on the juxtaposition between the media observed.

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