Дигитално присъствие на БНТ и БНР в социалните мрежи: революция или еволюция?
The digital presence of BNT and BNR in social networks: revolution or evolution?
Author(s): Ivelina GeorgievaSubject(s): Anthropology, Social Sciences, Theatre, Dance, Performing Arts, Education, Fine Arts / Performing Arts, Psychology, Music, Photography, Visual Arts, Communication studies, Sociology, Film / Cinema / Cinematography, Sociology of Art, History of Art
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: social networks; public media; Bulgarian national radio; Bulgarian national television; digitalization
Summary/Abstract: The aim of this text is to encompass and analyze how the Bulgarian national television and the Bulgarian national radio use different social media platforms. The main thesis is that the two media are working hard on their active digital presence to stand out as information leaders with high public trust not only on television and radio but also online. BNT and BNR as the largest public media in our country also give a good perspective on how the Bulgarian media environment is developing online. For a long time now, this has included not only the media's websites, but also its full adaptation in the field of social networks where the user and his interests are most important.
Journal: Медиалог
- Issue Year: 2020
- Issue No: 8
- Page Range: 193-204
- Page Count: 12
- Language: Bulgarian