Globalno selo
The Global Village

Summary/Abstract: We are hearing almost every day and on each latitude how the world has become a global village. McLuhan’s metaphor in an almost mythical way gives depicts the processes happening in our contemporary world and as such has become renowned and recognized. This paper shall examine in which ways that “the global village” has announced globalization. Marshall McLuhan had since The Mechanical Bride started recognizing and heralding the trends which would later actually become global: from the messages of the advertising industry, the change in the reception of the media which transmit messages to us, to the changes of our roles in the world etc. The aim of this paper is to examine and present the scope of McLuhan’s “heralding” of globalization, especially in the part of The Global Village in which McLuhan (together with Bruce R. Powers) tries to place the discovery of trends into “four degree legality” frames. The paper would like to examine the concept of globalization in light of McLuhan’s research of the relationship between the visual and audile, within the context of the analysis of the influence of visual technologies on Man, and rethink some of McLuhan’s theses on robotics.

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