Securitatea şi protecţia datelor personale în cadrul campaniilor digitale din România
Personal data security and protection in Romanian marketing campaigns

Summary/Abstract: The leakage of personal data Facebook-Cambridge Analytica in 2016 was probably one of the main factors that determined the fastest implementation of a set of regulations in the European area in order to insure the protection of personal data. Thus, in 2018 in Romania, the business environment is subject to the application and compliance with the General Regulation on the Protection of Personal Data (General Data Protection Regulation). Entered into force on May 25, 2018 in the community block, the social and economic implications of implementing the Regulation are complex and for this reason, the present paper aims to evaluate the state of security and protection of personal data provided within the digital campaigns in Romania. The research consisted in assessing the extent to which the analyzed companies comply with the General Regulation on the Protection of Personal Data with the help of well-established criteria that refer to several aspects such as: providing information on how personal data are processed and transmitted, offering the possibility of contact via e-mail / phone, opening to delete or update personal data from the company database. The research results faithfully illustrate the degree of security and security of personal data provided to companies in the digital environment in Romania. Therefore, in a deeply digitalized society, it is important to accept that personal data is permanently subject to various risks: data leakage, theft, illegal sales. Is access to technology giving users more advantages than disadvantages? The conclusions of the paper provide an overview of all these issues and propose a series of recommendations for users who provide personal data in the digital space.

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