Radio Wrocław w środowisku upolitycznionym
Radio Wroclaw in a politicized environment

Summary/Abstract: The study aims to analyze the determinants of political parallelism in the context of professionalism and independence of journalists in Radio Wrocław. It was assumed that the political influence of the Law and Justice party [Pol. Prawo i Sprawiedliwość] after 2015 has been significantly reflected in the functioning of the public Radio Wrocław, and the principles determining the professionalism of journalists of this station, including the attitudes of impartiality and objectivity, are at risk. Significant dependent variables were the values with which journalists identify themselves (including professional success and independence) and the mechanisms of the personnel policy. Research methods: quantitative research, conducted by the author in 2011–2012 and 2020 using the survey method on two samples. The analysis also included focus studies carried out in 2015 by the Wrocław-based BEELINE Research & Consulting. Results and conclusions: the changes introduced at Radio Wrocław in 2016–2019 were of a comprehensive nature. In the political context, those concerning the management staff and the editorial program line after 2017 were particularly important. Empirical research carried out in 2020 shows the consequences of these changes, in the form of a decrease in listenership and the emergence of new––compared to the research from 2011-2012––preferences in the hierarchy of journalists’ values (related to the Christian worldview). Cognitive value: an attempt to diagnose the phenomenon of political parallelism in the regional public radio may be a valuable introduction to the issue of political communication with the participation of public media. In the process of building social capital, the professional orientation of journalists is of key importance, as they constitute an important component of knowledge about the use of public media in participatory management. The results of the analysis of this issue may help in formulating recommendations regarding legislative and strategic solutions at the regional and national level.

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