Médiá ako komunikačný nástroj investor relations manažérov
Media as a communication tool of investor relations manager

Summary/Abstract: The work examines tools and principles of investor relations in the context of corporate communication as a whole. The author defines the theoretical background in connection with public relations, media relations and investor relations competencies as integral parts of corporate communication and points out the trend of corporate news penetrating into the content of mass media. In this context, the work also describes the tendency of current journalism towards so called „churnalism“, a term which has been used in connection with uncritical use of press releases and PR materials in of articles in newspapers and other media in order to meet increasing time and cost pressures without undertaking further research and checking.

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