Yaşam Tarzının Kahve Dükkânlarını Tercih Etme Niyeti Üzerine Etkisinin İncelenmesi
Investigating the Effect of Lifestyle on The Intention to Choose Coffee Shop

Summary/Abstract: Changes in lifestyle of today's consumers affect their consumption patterns. The main purpose of this study is to examine whether lifestyle has an effect on the intention of choosing coffee shops. For this purpose, a survey was applied to 390 participants using the survey technique. As a result of the analysis made with the data obtained, it was observed that the participants went to coffee shops 1-2 times a week and generally preferred domestic coffee shops as the type of coffee shop, while choosing coffee shops, it was important to meet friends, spend time with the family and meet their eating and drinking needs respectively. As a result of the regression analysis conducted in line with the main purpose of the study, it was observed that lifestyle variables had a significant effect on intention to choose coffee shop. When the variables related to lifestyle were analyzed, it was found that those who are fashion lovers and those who are open to innovation affect the intention in a positive way, those with limited interest and believers negatively affect the intention.

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