X, Y ve Z Kuşağı Tüketicilerin Kahve Dükkanlarını Tercih Etme Alışkanlıklarının İncelenmesi
Investigation of X, Y and Z Generation Consumers Habits of Choosing Coffee Shops

Summary/Abstract: Coffee shops, which are public spaces, provide experiences that consumers can provide in different ways. The purpose of this study is to reveal the consumption habits of consumers, who prefer X, Y, and Z generation, who prefer coffee shops. For this purpose, interviews were conducted with thirteen participants with semi-structured questions using the interview technique, which is one of the qualitative research methods. As a result of the interviews, findings were collected under five headings. These; The habits of the participants to choose coffee shops, brand preferences, service expectations, the physical elements they care about and the products they buy are determined. As a result of the findings, it is understood that the participants of the X generation go to less coffee shops than the other generations, the brands that meet the standard are more preferred, the X generation service to the table, the Z generation self-service and the Y generation prefer both service types. Generation X is more comfortable, Generation Y is more modern and Generation Z prefers more original environments. They prefer more traditional coffees such as X belt filter and Turkish coffee, coffees prepared with more innovative and modern methods such as Y generation V60, siphon, chemex and cold brew, and Z generation coffees prepared with different syrups, extracts, chocolates and creams.

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