SOCIJALNA PERCEPCIJA RIZIKA I MEDIJSKI PRODUCIRANA POLITIKA STRAHA
SOCIAL PERCEPTION OF RISK AND THE MEDIA-PRODUCED POLITICS OF FEAR

Summary/Abstract: Theoretically predisposing mass media as a crucial place of social revelation, communication and social risk construction, as well as the field of social challenges and criticism, Ulrich Beck has imposed a number of possible research questions, amongst which the most prominent question is of the role of the mass media within the sociological model marked by the phrase “risk society”. Recognizing the fact that the social perception of the phenomenon of risk, as the backbone of a risk society, takes place dominantly within its two essential dimensions, affective and cognitive, media action pretends to be affective by influencing primarily emotions. In that sense, the media produced politics of fear stands out as one of the more significant factors in the complex process of forming social awareness and perception of the existence of risk in the social context, which is actually the main focal point of this paper.

• Details
• Contents